INSPIRATION: “Be a Force” takes the femininity of ballerinas and blends it with the strenth of boxing, using elements derived from both sports. Natural disasters exhibit both strength and beauty for use in prints.
CUSTOMER: She wants clothes that emphasize her fit body and make her feel comfortable. She values comfort and functionality just as much as how fashionable the clothes are.
CONSIDERATIONS: The purpose behind the line is to provide women with workout and lifestyle garments that are comfortable but still let the consumer feel sexy and show off their hard work. This will be achieved through cut-outs, silhouettes, intricate straps, and design lines.